Wednesday, November 30, 2005


Crumpler is a manufacturer of messenger bags. The bags are produced in a wide variety of shapes, colors and styles. Their website expresses the fun-loving, freewheeling lifestyle that their bags embody.

I love how over-the-top the site is. Crumpler sets the mood straight away in one of the best intros I’ve seen in a while: it features a collage of an Uzi-waving girl riding a pig, with some clunky flash animation (probably intentional or it could also be my laptop.) A great little 60’s surf/monster movie soundtrack also helps to set a festive mood on the main page. The collage style is repeated throughout the site to great humorous effect. Navigational elements are animated and use rollovers to add additional animation. Each one has a unique little surprise in store: roll-overs also trigger a sampled sound clip with goofy things like “Oh honey, lay off.” Backgrounds for the site contrast with the crude collage style by employing the slick graphic look—now ubiquitous—of color gradations and silhouettes. This, however, works to make the collage animations even more bizarre and ridiculous.

I think I’m drawn to this animation by the punk rock humor, style and sillyness of it. They nailed the attitude that one would associate with bike messengers, hippies, punks and fun pigs —the folks who would totally buy these bags! I also like this site because it’s the complete opposite of what I would normally consider to be my aesthetic.

Tuesday, November 01, 2005

Video Project

We will be retelling the story of prince charming with a twist. It is shot from the point of view of our Prince, who has had a spell placed over him by the beautiful but evil princess. The story fallows the prince in his quest to break the spell.

Shot list:

Street shot of east village apartment
Interior of east village apartment kitchen
Interior of east village apartment building stairwell
Street shot, lots of pedestrians
Street shot, exterior of shoe store (east or west village TBD)
Street shot, sidewalk with tree (location TBD)
Street shot, dog park (location TBD)

Story Boards: